Your Mom Friend

Giovanna Ruiz, a certified life coach and community builder based in Trinidad, had built a real following around her Your Mom Friend brand on social media. But she had no digital home to anchor it. With the Mommy & Me Nature Walk at the Pointe-a-Pierre Wildfowl Trust just weeks away and no way to collect registrations or reach her audience, she needed a full digital presence built and launched fast.

We designed and built a complete web presence from scratch: a warm homepage that captures Giovanna's voice, and a dedicated event page with a full registration system. Every form submission kicks off an automated flow: the registrant gets a confirmation email, Giovanna gets an internal notification, and the contact syncs into the CRM fully mapped and list-segmented. As the first walk grew into a series, the site grew with it: each walk gets its own registration page with live spot counts, then a recap page with an official photo gallery and community reviews that Giovanna approves before they go live. Analytics funnel tracking was set up from day one to measure the full path from ad click to completed registration.

• Four walks hosted so far, with 191 moms and little ones across the three Mommy & Me walks
• Live spot counts per session, so each walk fills up without overbooking
• Recap pages with 157 official event photos and moderated community reviews
• Full automated CRM pipeline with every registrant synced and segmented by walk
• End-to-end funnel analytics tracking form start, registration complete, and drop-off events across the Facebook ad campaign
• Production-grade security with A-grade headers, rate limiting, CSP, and HSTS from day one
• Fully responsive and mobile-first, built for Caribbean moms browsing on their phones

Web Platform

Modern full-stack framework on a global edge deployment network

Database

Managed cloud database with real-time capabilities

CRM & List Management

Marketing automation platform — contact sync, custom properties, and audience segmentation

Email Delivery

Transactional email service for registrant confirmations and internal notifications

Analytics

Event-based analytics with custom funnel tracking and UTM attribution

Design

Custom brand identity — terracotta, plum, and cream palette

Security

Security headers, rate limiting, input validation, and HTTPS enforcement

DNS & Infrastructure

Global CDN with DNS management and DDoS protection